At the China Rong Zhi Lu (RZL) Group, known to our global partners as RZL Group, our core philosophy extends beyond providing exceptional service. It is rooted in a profound sense of responsibility—to our clients, the communities we touch, the environments we explore, and the cultural heritage we share. We believe that true hospitality means leaving a positive and lasting impact wherever our journeys take us.
Our commitment to Corporate Social Responsibility (CSR) is a natural extension of our founding promise: “Clients First, Service from the Heart.” This ethos drives us to act as mindful stewards, ensuring that our operations contribute to sustainable development and mutual understanding.
Responsible & Meaningful Travel
We design experiences that foster deep cultural exchange and respect. We partner with local guides, family-run businesses, and social enterprises to ensure that tourism directly benefits residents, preserves authentic traditions, and promotes cross-cultural dialogue.
Our roots in Sichuan inspire us to give back. We actively support community initiatives in the regions we operate, focusing on education, local craftsmanship, and rural development. A portion of our proceeds is dedicated to projects that improve livelihoods and empower future generations.
We are committed to protecting the breathtaking landscapes we introduce to our guests. We advocate for and practice low-impact tourism, partner with eco-conscious suppliers, educate our travelers on conservation, and continuously seek ways to reduce our operational carbon footprint.
Our greatest asset is our people. We uphold the highest standards of fairness, safety, and respect for all our employees. We invest in their continuous training and well-being, believing that a passionate and empowered team is essential to delivering unforgettable and responsible experiences.
We view our CSR journey as ongoing and evolving. It is integral to our identity as RZL Group—a group that does not merely organize trips but facilitates connections that enrich lives on both sides of the journey.
We invite our partners and guests to travel with us consciously, knowing that together, we are building a legacy of positive impact.
Travel with us. Travel for good.
